Fun in the Sun! See Emily Ratajkowski’s Hottest Bikini Moments Over the Years

With a body as killer as actress-model Emily Ratajkowski‘s, no wonder she’s constantly in bikinis. A self-described “beach baby,” Emily founded her own swimwear line, Inamorata, in 2017.

The Gone Girl actress had already gathered a healthy Instagram fan following on her personal account, EmRata, which was a lot easier to spell than her last name. Her business-savvy side kicked in when she realized that she could wear a sexy swimsuit to the beach or on vacation and get free advertising for her swimwear label just by tagging it.

“The thing that people don’t realize about being a model, an actor, and celebrity influencer, is that you see a ton of contracts. I became really good at doing deals,” Emily told Forbes in 2020 after being named to the publication’s “30 Under 30” list for her influencer-entrepreneurship.

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She went on to explain how showing off her swimsuit figure in licensing and partnership deals only resulted in a small percentage of profits, which spurred her to start Inamorata.

“Now it’s a pretty common understanding: building out your Instagram is building a brand,” she added. “People weren’t thinking that way three years ago. And I was like, ‘I already had built a brand with EmRata, but now I want to change this into something where I’m not waiting to do collabs. I have my own products that I’m selling.’”

That’s wonderful news for fans, because wherever Emily goes, be it on vacation, a trip to the beach in L.A. or the Hamptons or sitting poolside, she’ll snap a photo and make sure fans know that her sexy swimwear is from her brand.

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Scroll down to see Emily’s hottest bikini photos.