Grade-A marketing. Rihanna modeled new lingerie pieces from her intimates line Savage x Fenty via Instagram on Thursday, November 17. The singer, 34, didn’t hold back as she exposed her bare butt while wearing a sexy black leather lingerie set.

The “Lift Me Up” artist worked the camera while posing in an array of videos in the NSFW video the same week she dropped her annual Savage Fenty Fashion Show Volume 4.

This isn’t the first time RiRi modeled her seductive designs on social media.The singer-turned-entrepreneur showed off her Tied Up Tartan Open-Back PJ Pant as part of her new Savage X Fenty plaid flannel collection in November 2021. She even showed how they looked on her, turning around in an Instagram video to give fans a look at her bare backside thanks to the open-air cutout.

In an Instagram Reels video, Rihanna first modeled a combo of the new looks, showing off a plaid bralette with a matching sleep shirt and shorts. Then she showed off the pants, turning so that her backside was visible. Her bare bottom was on display, as she gave several sexy hip shakes. The video was made even more sizzling in that it was set to her ex-boyfriend Drake‘s song “Way 2 Sexy.”style

“Too sexy for this world,” the caption for the video read. Fans went wild for it, leaving flame and red heart emojis, but others were confused as to who would actually wear the pajama bottoms. “Love Rihanna but really who is wearing assless flannel pjs?” one fan asked on Twitter, while another added, “Rihanna finally made a sleep set with the booty cut out so we don’t have to walk around in ole’ time flannel onesies.”

Rihanna Models New Savage X Fenty Pajama Bottoms With Open Bare Butt Cutout Confusing Fans
Courtsy of Rihanna/Instagram

“Rihanna made a billion-dollar commercial empire turning out stuff like assless flannel pajama sets and I gotta say I respect the hell out of it,” one user tweeted, while another said that with her open-back cutout jammie bottoms, “the game has officially changed.” The pants retail for $49.95 on Savage X Fenty’s website

The “Diamonds” singer started her lingerie company in 2018 and has built it into an empire that includes sleepwear, loungewear and other items. She made sure to use all-inclusive sizing with her brand, while keeping her products at affordable prices.

Ever the businesswoman, RiRi’s company will be expanded into physical stores throughout the U.S. in 2022, while also keeping its online presence. In 2020, Savage X Fenty experienced a 200 percent sales growth, CultureBanx reported. That resulted in the company being valued at $1 billion in 2021. With her super successful Fenty Beauty company getting valued at $2.8 billion, no wonder RiRi in no hurry to finish up her ninth studio album, which music fans have been waiting on for nearly seven years.