It all started with a shocking claim in the trailer for the upcoming documentary, Diary of a Cheating Man.
Reality star Sincere Show suggested that Beyoncé, 33, and Jay Z's, 45, marriage is simply one of convenience! "I've been around [them]...and I've never seen them, like, into each other," the singer said.
Musician Sincere Show. (Photo Credit: Getty Images)
Later, he expanded on the statement, calling it a "smart business move for them to be in a relationship together," hastily adding, "whether or not they have a genuine love for each other, I don't know."
So is the marriage a business arrangement? A source tells Life & Style that their relationship was real, and they were deeply in love — but that, over time, that love has faded. "It's a lonely life for Beyoncé," says the source.
Beyoncé, Jay Z and daughter Blue Ivy in August 2014. (Photo Credit: Getty Images)
But the couple have one billion reasons to make it work. That's their estimated net worth, and public relations and branding expert David Johnson of Strategic Vision says it could be what's keeping Bey and Jay together.
Being married "is part of their brand — it's what people have expected," Johnson tells Life & Style. "You take that away and it diminishes their brand and some of their appeal."
For more on Beyoncé and Jay Z's marriage, pick up the new issue of Life & Style, on newsstands now!