Fact: Barbie is ridiculously tall. Barbie is impossibly thin. Barbie does not look like the average woman you see walking down the street in your neighborhood.
With her extremely tiny waist, legs as long as a Giraffe’s neck and breasts big enough to rival Pam Anderson’s, the doll has often been called out for sending an unhealthy body image message — especially on impressionable young girls.
But thanks to toy maker Nickolay Lamm, he’s about to change all of that.
The former graphic designer created the Lammily doll (aka the 'Normal Barbie') — a plastic figurine that shows what the Barbie doll would actually look like if she had the average measurements of a 19-year-old woman. The brunette doll also comes equipped with cellulite, acne and freckles stickers that can easily be added on to represent “imperfections” that most women have.
(Photo Credit: Lammily)
“Parents and their kids were emailing and asking where they could buy the ‘Normal Barbie’ — but they didn’t exist,” Lamm tells 'Time'.
With that, he started a crowdfunding campaign to raise money to create the product. He ended up with $501,000 — $406,000 more than his $95,000 goal.
The Barbie Doll (Photo Credit: Mattel)
“To be honest, I knew it was either going to bomb or blow up, there was no in between,” he says.
Lamm kicked off the art project in July 2013, and as of today, Nov. 19, the $24.99 doll is available for purchase and delivery — just in time for Christmas. The $5.99 stickers extension pack — which also includes scars, scrapes, bruises and moles — will not be available until January.
“I wanted to show that reality is cool,” Lamm says. “And a lot of toys make kids go into fantasy, but why don’t they show real life is cool? It’s not perfect, but it’s really all we have. And that’s awesome.”
To see the incredible Barbie/Lammily transformation, watch Lamm’s video below:
Your life just got exponentially better and more stylish now you've signed up for our newsletter. Fabulousness awaits!