Beyoncé and Jay-Z must be feeling a little blue.
The couple have officially lost the trademark battle for the name "Blue Ivy" — the same name as their daughter's.
According to the Boston Herald, the U.S. Patent and Trademark Office allegedly sent a letter to the entertainers, turning down their petition to get the name for their own ventures. Instead, they sided with Veronica Alexandra, owner of the Boston events company Blue Ivy, who's used the name since 2009.
Shortly after Beyoncé and Jay-Z welcomed daughter Blue Ivy in January, the married couple filed the trademark application in hopes to one day put out a children's clothing line in honor of their little one.
Though the music powerhouses won't be able to brand anything with Blue's name, we have a feeling they'll come up with something even more creative when the time comes.
And we have a feeling President Obama and his family will be avid fans when and if that day arrives.
"I've gotten to know these guys over the first several years," the politician recently said about the couple. "They're good people. Beyoncé could not be sweeter to Michelle and the girls. So they're good friends.”
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