Ever dream of getting so close the boys of One Direction that you could smell them? Well now you can. The chart-topping U.K. musicians have just signed on with Olivann Beauty to release their debut signature perfume.
“As a band, we have been discussing making a fragrance for our fans for quite a while so we’re really excited to finally have this opportunity. We’ve been working away on this and we’re very proud of the way it has turned out. We really can’t wait to hear what our fans think,” says Niall Horan from One Direction.
Details of the fragrance scent and bottle are still closely under wraps with additional news soon to be released for this global campaign. It will be the first product line launched from a portfolio of One Direction fragrances.
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“The band is incredibly passionate about this project and has been closely involved in the creation of the scent, the packaging and bottle design, and the name itself. The name of the fragrance is still confidential, but more news will be revealed in early 2013”, states One Direction’s Manager, Will Bloomfield, of Modest! Management.
The band has become an international force, winning a BRIT Award, three Teen Choice awards, three EMAs and three MTV Video Music Awards including Best New Artist this year and debuted their second album at No. 1 on the Billboard 200 charts.
Olivann Beauty’s President, Dana Kline “We are incredibly excited to be partnering with One Direction and Modest! Management to launch the band’s first fragrance. The band’s success and ability to connect with their fans is inspiring. This project will focus on these fans, helping them create a greater connection with the band through the fragrance.”
And with Taylor Swift on Harry Styles’ arm, we wonder if she’ll give his band’s fragrance a try!
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