We're used to seeing Victoria's Secret models who are size 00 posing half-naked on billboards and in store windows, but it's the text on the retailer's latest ad that has people up in arms.
The advertisement, which promotes a new line of push-up bras, uses the slogan "The Perfect 'Body,'" creating a firestorm on social media over the notion that a supermodel physique is considered "perfect."
Featuring famous "Angels" Lily Aldridge, Behati Prinsloo and Jasmine Tookes, the ad shows a total of 10 underwear-clad women, a few of whom have visible ribs.
People are so furious over the campaign that a Change.org petition has been created, demanding an apology and asking that the company "take responsibility for the unhealthy and damaging message that their wording...sends out to society about women’s bodies and how they should be judged." The petition currently has over 11,000 signatures.
The hashtag #iamperfect has also picked up traction on Twitter, with women all over the globe sharing their opinion on the topic:
Dear @VictoriasSecret ALL body types are beautiful! This messaging is damaging to the young generation. #iamperfect pic.twitter.com/iDJ6wViduJ— Jeanette Jenkins (@JeanetteJenkins) October 30, 2014
Dear @VictoriasSecret ALL body types are beautiful! This messaging is damaging to the young generation. #iamperfect pic.twitter.com/iDJ6wViduJ
This is not a perfect message to send to girls or boys about what it means to be a woman. #adfail #iamperfect http://t.co/GglZlmUOHZ— Cindy Gauthier (@elightkeeper) October 30, 2014
This is not a perfect message to send to girls or boys about what it means to be a woman. #adfail #iamperfect http://t.co/GglZlmUOHZ
Today we celebrate the perfect REAL body and all the women who have said "#IAmPerfect the way I am." #TBT pic.twitter.com/CFD2GfokGE— Dove (@Dove) October 30, 2014
Today we celebrate the perfect REAL body and all the women who have said "#IAmPerfect the way I am." #TBT pic.twitter.com/CFD2GfokGE
The President and CEO of the National Eating Disorders Association, Lynn Grefe, also expressed her disappointment. "Of course we find the phrase ‘a perfect body’ offensive and demeaning...All this type of hype does is make people question their own body image and self-esteem,” she told Yahoo Style.
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"Our goal should be health and respect for our own individuality. Shame on Victoria’s Secret, but this is not exactly a surprise since they do not in any way set the example for body diversity and self-esteem at all shapes and sizes.”
Tell us your thoughts on the new advertisement in the comments section below.
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